Follow your passion is often thrown around as pithy, heart-felt and earnest advice to people pondering the big questions of life.

But, it’s terrible advice.

Passion is good for many things. But one thing it is not is a predictor of success.

Let me explain.

I get to meet with a wide range of people in business as part of my role as Account Director at Bonfire, which I love. One of the perks is meeting interesting and successful people who have incredible stories of working hard, being smart and creating a business that bring them and other great pleasure and financial reward. Continue reading →