When I tell people I work in digital marketing, I get one of two responses.
A glazed over look that tell me this person finds my vocation to be an instant sedative. Or an excited response, like they’ve found out we are long lost cousins because they:
a) have a blog,
b) are into affiliate marketing,
c) just signed up for an amazing online marketing course,
d) have a friend who makes a living off instagram, or
e) any of the thousands of other connections to the world of digital marketing.
Don’t get me wrong, I love the second response of the two above.
But what it demonstrates is just how many different ways there are to potential get eyes on your website. And it’s confusing. Continue reading