The latest topic of discussion amongst SEO’s right now is this article on Search Engine Land. Google Engineer John Mueller is quoted as saying, in regards to whether link building is in any way good “in general, I’d try to avoid that.”

This as you can imagine has sparked off discussion after discussion about what was really meant by this, what is the real context of the discussion, what is link earning vs. link building and inevitably is the link dead.

Whatever it means – and lets be honest it is extremely cryptic and grey – it is sure to send masses of webmasters and digital marketers off on a tangent where the link is bad and all you need is great content.

Good luck with that. Continue reading →