Search Engine Optimisation Perth WA

Search Engine Optimisation Perth

Search Engine Optimisation Perth WASearch Engine Optimisation is often shrouded in mystery regarding what is and how it actually works. Some people have visions of backroom hackers using all manner of techniques to manipulate the search results, just trying to stay one step ahead of the authorities at Google, Bing and Yahoo who are wanting to blacklist them for good.

Not so!

So what is Search Engine Optimisation (SEO)?

Quite simply SEO is:

“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.” (source)

Search engines are a powerful tool that we use everyday, providing us with endless information right at our fingertips. For businesses this represents an incredible opportunity to be found by consumers for the products and services they are offering.

The public has a problem, you have a solution and the search engine is how we bring these two things together!

Ranking a website’s pages has become more and more difficult however, due to the fact that more and more businesses are seeking to be found via organic search and the increased sophistication used by search engines and their search algorithms.

That’s why finding and using skilled, knowledgeable and experienced SEO professionals is a must for any business or person seeking to be found via organic search.

SEO: The Process of Getting Traffic

If SEO is the process of “getting traffic”, what do these processes involve?

The processes involved are quite straightforward once clearly understood, and involve the following elements:

  • Research Phase:
    Understanding the business & its online objectives, the search market and the competition are vital to any successful SEO campaign. This involves keyword research, search competition research and matching opportunities to the website’s products / services.
  • On-page Optimisation:
    Most often overlooked & neglected, ensuring a website is optimised for search is critical to the SEO campaigns success. There are a number of elements on each page that should be optimised ensuring that the googlebot is able to easily and effective index that page for the correct keyword / subject matter being targeted.
  • Off-page Optimisation:
    This is the area most commonly associated with SEO, but off-page optimisation is much more than building links. Off page optimisation does involve the development of a healthy link profile, but more importantly it is actively working to enhance the brand and product / service signals to the website are in place, enhanced and growing.

In a nutshell, these three processes comprise what we know as search engine optimisation. The success of your SEO campaign will ultimately be determined by the person or company you trust to undertake these processes for you. Experienced, skilled and ethical SEOs will get you results by complying with the search engine guidelines on SEO, ensuring you avoid the costs and loss associated with SEO penalties.

SEO is a powerful online marketing tool; ensure you entrust your SEO to a reputable and knowledgeable agency and benefit from the results.

Click here to contact Bruce about search engine optimisation services for businesses and individuals in Perth, WA.

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