The Irrational Hatred of Links

The latest topic of discussion amongst SEO’s right now is this article on Search Engine Land. Google Engineer John Mueller is quoted as saying, in regards to whether link building is in any way good “in general, I’d try to avoid that.”

google-john-muellerThis as you can imagine has sparked off discussion after discussion about what was really meant by this, what is the real context of the discussion, what is link earning vs. link building and inevitably is the link dead.

Whatever it means – and lets be honest it is extremely cryptic and grey – it is sure to send masses of webmasters and digital marketers off on a tangent where the link is bad and all you need is great content.

Good luck with that. Continue reading The Irrational Hatred of Links

Three SEO Trends for 2015

Each year we look back on the year just gone and realise how much has changed in the world of SEO. Well this year has been no different.

As we look forward, 2015 is going to be another year of SEO change. Get ahead of that change and you WILL profit. Your site, your rankings, your traffic will all grow as a result of you getting a jump on your competition! Continue reading Three SEO Trends for 2015

Is Google+ Dead or is it a Key Element of Organic Search Success?

A couple of days ago, TechCrunch published an article declaring the end is nigh for Google+. This pronouncement was based upon Google+’s product leader Vic Gundotra is leaving the company. So, is Google+ dead as TechCrunch would have us believe? Or is Google+ still an important element of any successful organic search campaign? Continue reading Is Google+ Dead or is it a Key Element of Organic Search Success?