Why You Should Not Follow Your Passion


Follow your passion is often thrown around as pithy, heart-felt and earnest advice to people pondering the big questions of life.

But, it’s terrible advice.

Passion is good for many things. But one thing it is not is a predictor of success.

Let me explain.

I get to meet with a wide range of people in business as part of my role as Account Director at Bonfire, which I love. One of the perks is meeting interesting and successful people who have incredible stories of working hard, being smart and creating a business that bring them and other great pleasure and financial reward. Continue reading

Website Ripoff: How Do You Find if Someone has Stolen your Website Design?

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The email caught my eye.

As I read it I couldn’t help but feel indifferent.

Another one.

Another business has decided to choose the shortcut of stealing someone else’s identity rather than legitimising their business through their own creative endeavours.

Unfortunately, in our industry – digital marketing – another hit to our collective credibility and our trustworthiness is not something we can readily absorb. But that’s another issue.

How can you tell if someone has stolen your website design? And what can you do about it?

First, I want to share some of the wonderful recent ripoff merchants who have decided to lift our agency’s (distinctive) design, and make it their own.

First, here’s Bonfire’s site. Continue reading

Why Search is STILL the Undisputed World Champion When it Comes to Traffic


When I tell people I work in digital marketing, I get one of two responses.

A glazed over look that tell me this person finds my vocation to be an instant sedative. Or an excited response, like they’ve found out we are long lost cousins because they:

a) have a blog,

b) are into affiliate marketing,

c) just signed up for an amazing online marketing course,

d) have a friend who makes a living off instagram, or

e) any of the thousands of other connections to the world of digital marketing.

Don’t get me wrong, I love the second response of the two above.

But what it demonstrates is just how many different ways there are to potential get eyes on your website. And it’s confusing. Continue reading

Grow Your Traffic with SEO that Gets Results!


SEO has worked for me to rank and drive real business to 1000s of websites. Bruce Chant will show you how.

  • Learn about the latent traffic hidden in every website
  • See how simple, plateau busting tactics can quickly increase traffic
  • Discover powerful SEO link building know-how that the big boys don’t share

SEO is not dead, but SEO that works is getting harder to find.

And I aim to change that for you. Continue reading

The Irrational Hatred of Links


The latest topic of discussion amongst SEO’s right now is this article on Search Engine Land. Google Engineer John Mueller is quoted as saying, in regards to whether link building is in any way good “in general, I’d try to avoid that.”

google-john-muellerThis as you can imagine has sparked off discussion after discussion about what was really meant by this, what is the real context of the discussion, what is link earning vs. link building and inevitably is the link dead.

Whatever it means – and lets be honest it is extremely cryptic and grey – it is sure to send masses of webmasters and digital marketers off on a tangent where the link is bad and all you need is great content.

Good luck with that. Continue reading

Three SEO Trends for 2015


Each year we look back on the year just gone and realise how much has changed in the world of SEO. Well this year has been no different.

As we look forward, 2015 is going to be another year of SEO change. Get ahead of that change and you WILL profit. Your site, your rankings, your traffic will all grow as a result of you getting a jump on your competition! Continue reading